SUMMARY

Design leader, user champion and seasoned illustrator with over a decade of experience with Fortune 500 and agency clients. Expansive expertise in UX conceptual development, cutting-edge web technologies, ethnographic research and data analysis gives me a deep understanding of customer journeys, web ecosystems, e-commerce, and cross-browser platform technologies like mobile, beacon, and wearable tech. I use the details to deliver an ethical and equitable design vision.

CORE SKILLS

  • Analyzing problem areas and opportunities, and developing prototype and application solutions

  • User research across various industries to test mockups, record moderated sessions, A/B test, and analyze data

  • Designing, usability-testing, production, and quality analysis of websites to ensure responsive and intuitive user experiences

  • In-depth knowledge of modern web development frameworks and applications

  • Web analytics, web programming, and mobile-first development

LEAD UX DESIGNER

  • Used a LUMA priority matrix to determine priorities followed by user interviews to understand needs

  • Mapping the current state with a service blueprint and creating a flow for the new state

  • Rapid prototyping and wireframing new flows for testing

SENIOR DESIGN PROGRAM MANAGER

  • Responsible for running the Monthly Experience Review with the Senior Leadership Team
  • Implementing cross functional Team Health Checks, Update Parties and Practitioner Pairing within the Product Experience Team
  • Supporting AI efforts and tooling for software development and experimenting with AI tools to improve operations processes

  • Researched and developed iterative experiments to create a process within Product Experience

  • Responsible for organizing the PX Town Halls for Product Experience

SENIOR PRODUCT DESIGNER

  • Worked closely with cross-functional teams to collaborate on enhancing the Contract Lifecycle Management products, specifically focusing on CLM 360 and Document Review

  • Researched and prototyped various concepts aimed at enhancing document hierarchy and improving task management processes within the organization

  • Audited and redesigned the Document Review process to ensure alignment with accessibility compliance standards, enhancing user experience and inclusivity for all individuals

UX DESIGN LEAD INSTRUCTOR

Adjunct Instructor though University of Wisconsin, Madison.

  • Instructing classes on Intro to UX and Advanced Typography

  • Portfolio reviewing sessions, critiques and interview prep with students

SENIOR PRODUCT DESIGNER & MANAGER

Working in the Allstate CompoZed Labs on Agile XP (Extreme Programming) Product Teams

  • Pair Design on a Product Team working XP methodology in tight collaboration with Product Managers, Owners and Full Stack Developers

  • Rapidly developed wireframes in Sketch with Zeplin and functioning prototypes for both internal and external testing

  • Participated in user and stakeholder interviews and white-boarding new concepts based on that research

  • Managing and mentoring 5 direct reports in the Product Design organization

  • Continuous education:

    • LUMA certified

    • Leadership training certification

    • XP training through Pivotal Labs

    • Inclusive Design through the formation of the Racial Justice Action Group within Allstate

AWARDS

  • Issued by API World · Jul 2018

  • Issued by API World · Jul 2018

  • Issued by CES · Jan 2018
    Pay-per-use roadside services with the tap of a button

    Allstate's Good Hands Rescue® service leverages GPS and proprietary technology to deliver transparent pay-per-use roadside services with the tap of a button. Made even faster by the Good Hands Rescue Network—the first crowdsourced roadside non-tow rescue network—Good Hands Rescue digitally connects drivers with service providers to provide peace of mind faster than ever before.

  • Issued by IDG's AGENDA18 · Dec 2017

  • Issued by Forbes · Nov 2017

    The Good Hands Rescue Network platform, under the leadership of Suren Gupta, Executive VP of Allstate Technology and Strategic Ventures, was awarded the 2017 Forbes CIO Innovation Award due to its industry-disrupting and cost-saving capabilities. The Forbes CIO Innovation Award is awarded to CIOs and their teams who have driven significant revenue augmentation for the enterprise through innovation.

  • Issued by Gartner · Oct 2017

    Good Hands Rescue Network was a finalist in the Most Innovative Digital Business Model category of Gartner, Inc.’s Eye on Innovation Awards. The awards recognize innovative use of technology-enabled capabilities to highlight "best-in-class" financial industry initiatives launched within the past 12 months and to offer insight as to developments in digital innovation.

VOLUNTEER UX DESIGNER

Working on Slack with a remote team to elect progressive candidates. Designing sites for:

  • Janet Cruz 2018 Campaign

  • Annette Collazo and Kelly Cooper 2020 Campaigns

  • The Arizona Democratic Legislative Campaign Committee Facebook ad campaign and many more

SENIOR UX DESIGNER

  • Working at CDW as a Senior UX Designer/Analyst/Researcher in four product teams:
    Search and Product Excellence, Shop and Navigation, Subscription Services, Brand and Marketing.

  • Rapidly developed wireframes and functioning Axure prototypes for both internal and external testing.

  • Participating in user and stakeholder interviews as well as developing personas based on research.

  • Utilizing analytics, A/B testing, User Interviews, Ethnographic Research and UserTesting.com to create informed design decisions based on data. Also made a concerted effort to fail often and experiment with wild ideas.

  • Mentoring younger designers and team members in learning the agile process

GET IN TOUCH

Comprehensive selection of case studies, resume, and references are readily available upon request.